Marketing Strategy

  • Marketing strategy is derived from the company’s business strategy.
  • In defining the competitive environment in which it operates and the business strategy it intends to utilize in this environment, a company must also define its approach to maintaining existing business relationships and to generating new ones.
  • GIL-CSC operates in the field of marketing strategy in close cooperation with advertising agencies, brand-development companies, and market research institutes.

International Market Researches

GIL-CSC, throughout its membership in BDO consulting group, has a close cooperation with Adventity, a leading international research company with branches in five continents and dozens of countries.

This cooperation allows an access to instantly available, highly beneficial information resources, granting GIL-CSC a substantive competitive advantage.